Yes, I agree with the practice of online marketers to use databases, data warehouses, data mining, and profiling technologies for identifying who exactly are the online consumers and the preferences of the consumers in a proper manner. All of these mentioned technologies actually can save a lot of time of the online marketers. Therefore, it will be easy for them to target the potential consumers for selling any kind of products and services. Even the consumer loyalty cam ne enhanced as these technologies clearly determine the needs and preferences of the consumers.